Purshotam specialize in Metal Marking Machines for identification and traceability. They develop and manufacture Automation, and Autoloaders (Gantry).
Manufacturing the strategy to put a Mark in the industry
Purshotam Company Private Limited established in 1946 is a leading industrial distribution company in India having sales & service centers in all major industrial cities and towns across the country. They specialize in Metal Marking Machines for identification and traceability. We develop and manufacture Automation, and Autoloaders (Gantry).
Solutions
Built to Uplift
Social Media Management
Website Development
Content Market
Lead Generation
Merchandise
SEO
Introducing the Brand to the Digital World
Purshotam Company Private Limited
Challenge
To have an edge over rising competition in the manufacturing industry, and to further strengthen the brand’s foothold as a leading industrial distribution company.
Objective
To overcome the limitation of lead generation through traditional method of referrals by taking the brand on online platform and creating a compelling brand identity.
Brand Communication
While taking the brand to digital platforms we wanted to make sure that the image of the brand as an “ethical company, manufacturing and distributing quality products” is conveyed to the target audience. Our website development and content team achieved this communication by building a website that clearly showcase the expertise, experience and the ability to cater to its clients on PAN India level. The graphics team ensured the same through compelling graphical work.
Building
An online home – Website
In order to showcase Purshotam as a leading brand in its domain, we structured the website in a way that highlighted all the major products that the company manufactures and distributes. The expertise was conveyed through informational blogs that gave industry insights. To further establish the credibility, all the major clients and their testimonials were highlighted as well. The SEO friendly content, the graphical work and the ease of navigation ensured an increase in traffic, good user experience and lead generation.
Ads that rank to convert!
To further boost the lead generation for the brand we supported the organic lead generation efforts through paid ads on Google. A compelling ad copy from the content team combined with in depth keyword research from the lead generation team, the ads not only ranked at the top but also helped in acquiring quality leads thereby supporting the sales efforts.
Organic is always good!
Before beginning with SEO activities, a thorough research of the existing competitors and similar ranking websites gave us the insights to high performing keywords which we strategically placed into our blogs and the website content. Having worked parallel on SEO while developing the website enabled the SEO team to rank the website and drive organic traffic in minimum possible time.
Ensuring the Ads Performance
Landing Page Development
Unlike the organic traffic that has tendency to explore the website, the traffic that’s generated from ads generally tend to bounce if they don’t find what they are looking for easily. Thus, to ensure high conversion rate from ads, the landing page must be designed and developed to hook the audience. The development team made sure that the landing pages are structured in a way that showcases the information and provoke to take action.
Brand Awareness at its best!
● Standees and Posters. ● Visiting Cards, Letter Heads and Envelopes. ● Brand Brochures.
More Work
